AI Agents for Indian D2C

Your ops team,
multiplied.

AI agents who follow your playbook and handle the rest while you focus on growth.
Scale orders, not headcount. Build brand, not overhead.

Meet the agents
Plug and play integrationsNo code, no engineersPay only for what runs
Order Risk
Customer Profiler
RTO Predictor
Reattempt
Payment Trace
Maya
Order Intake
Maya · Reviews every new order
Ready
Arjun
Verification
Arjun · Confirms orders with customers
Ready
Rohan
Courier Allocation
Rohan · Picks the best courier
Ready
Raj
NDR Recovery
Raj · Recovers failed deliveries
Ready
Amit
Refund Reconcile
Amit · Handles refunds and reconciliation
Ready
Knowledge Base
Policies · Rules · History
Live across early-access brands
73%
NDR Recovery
orders saved automatically
24/7
Always-on Ops
agents work weekends & nights
18hrs
Saved per week
per ops team member
4.2min
Median Reply
across WhatsApp + email
The problem

Your ops team
is doing 12 jobs at once.

D2C ops is not one workflow, it is a hundred tiny ones glued together by humans. The work repeats. Margin leaks. The team burns out.
60–70%
of ops time spent coordinating, not improving.
₹40L+
monthly leak from RTOs, NDRs, stuck refunds (10K orders/day).
6 tabs
open per CX agent, just to action one failed order.
01
Tab-switching all day
Shopify, Shiprocket, WhatsApp, Razorpay, sheets. Six tabs to action one failed delivery.
02
COD orders rotting
No one verifies intent before shipping. RTO eats margin. Festival weeks make it worse.
03
NDR follow-ups by hand
Ops chases couriers and customers manually. By the time anyone calls, the slot is gone.
04
Refund SLAs missed
Reconciling Razorpay payouts with Shopify orders takes hours. Customers wait. Reviews tank.
05
Returns triage by feel
Policy lives in a doc nobody reads. Approvals are inconsistent. Reverse pickups slip.
06
Same questions, every day
"Where is my order?" Twenty times an hour on WhatsApp. CX burns out replying.
The workforce

Any agent your ops
team can imagine.

Start with pre-built templates for the workflows every D2C brand burns time on, or build your own in plain English. Each agent ships with a playbook, the right tool access, and human-in-the-loop checkpoints on the actions you choose.

arjun

Order Verification Agent

Confirms COD intent before shipment

Reads new orders from Shopify, scores RTO risk, calls customer on WhatsApp to confirm . and converts COD to prepaid where it can.

UsesShopifyWhatsAppRazorpay
rohan

Courier Allocation Agent

Picks the carrier most likely to deliver

Looks at pincode reliability, weight, payment mode, SLA . and routes the shipment to Delhivery / BlueDart / XpressBees automatically.

UsesShiprocketDelhiveryBlueDart
raj

NDR Recovery Agent

Saves failed deliveries before they RTO

Detects NDR within minutes, contacts customer in their language, books a fresh delivery slot, and hands the shipment back to courier ops.

UsesShiprocketWhatsAppMSG91
kiran

Returns Approval Agent

Approves, denies, or escalates returns

Pulls policy + order history, checks refund eligibility, schedules reverse pickup, and writes the customer back . in under five minutes.

UsesShopifyShiprocketGmail
amit

Refund Reconciliation Agent

Closes refund loops without spreadsheets

Reconciles Razorpay/Cashfree settlements with Shopify orders, fires refund instructions, and pings finance only on exceptions.

UsesRazorpayCashfreeSheets
dev

Customer Support Agent

24/7 first-line for WhatsApp & email

Answers order, tracking, return, and refund questions with full context. Escalates only the cases that genuinely need a human.

UsesWhatsAppGmailSlack
vikram

Inventory Sync Agent

Keeps stock honest across channels

Watches Shopify, marketplace SKUs, and warehouse counts. Pauses ads when something goes oversold. Reorders on threshold.

UsesShopifySheetsSlack
devika

Marketing Ops Agent

Win-backs, abandoned cart, post-delivery

Segments orders, writes the message, sends through your BSP. Pauses sequences when someone has an open complaint.

UsesWhatsAppKlaviyoSheets
karan

Review Triage Agent

Flags angry customers before they tweet

Listens for 1-star reviews, NPS dips, and abusive tickets. Pulls order context. Routes to the founder when it's blast-radius.

UsesJudge.meGmailSlack
Don't see your workflow?
Build a custom agent in plain English. Pick the tools. Set the playbook. Done in minutes.
Build your own
How agents collaborate

One order. Six agents.
Zero humans.

Agents hand off via a durable event bus. Every step is retryable, audit-logged, and paused at money-touching actions.
Maya
STEP 01
Order Intake

Parses Shopify webhook. Pin 110085 flagged HIGH RTO.

Verification
Arjun
STEP 02
Verification

Pings customer on WhatsApp. Confirms in 2m11s.

Courier Allocation
Rohan
STEP 03
Courier Allocation

Scores Delhivery best for prepaid 110085. Books AWB.

Delivery Tracking
Raj
STEP 04
Delivery Tracking

Detects NDR on day 3, "customer unavailable".

NDR Recovery
Raj
STEP 05
NDR Recovery

Reaches customer. Books fresh slot for tomorrow.

Refund Reconcile
Amit
STEP 06
Refund Reconcile

Closes the loop with finance. Logs the run.

Order Intake
Every action logged with reasoning trace. Pause for human approval on any action you define.
See audit log →
Connected to your stack

180+ tools.
One AI platform.

Every storefront, marketplace, courier, BSP, payment gateway, OMS, WMS, and CRM that Indian D2C brands actually use. One-click OAuth where possible.
ShopifyShopify
ShiprocketShiprocket
RazorpayRazorpay
WhatsAppWhatsApp
DelhiveryDelhivery
GoKwikGoKwik
UnicommerceUnicommerce
TallyTally
CashfreeCashfree
BlueDartBlueDart
ShopifyShopify
ShiprocketShiprocket
RazorpayRazorpay
WhatsAppWhatsApp
DelhiveryDelhivery
GoKwikGoKwik
UnicommerceUnicommerce
TallyTally
CashfreeCashfree
BlueDartBlueDart
ShopifyShopify
ShiprocketShiprocket
RazorpayRazorpay
WhatsAppWhatsApp
DelhiveryDelhivery
GoKwikGoKwik
UnicommerceUnicommerce
TallyTally
CashfreeCashfree
BlueDartBlueDart
184 of 184
Shopify
Shopify
Storefronts
WooCommerce
WooCommerce
Storefronts
Magento
Magento
Storefronts
BigCommerce
BigCommerce
Storefronts
Wix
Wix
Storefronts
Squarespace
Squarespace
Storefronts
Salla
Salla
Storefronts
Zid
Zid
Storefronts
Dukaan
Dukaan
Storefronts
Instamojo
Instamojo
Storefronts
Amazon
Amazon
Marketplaces
Flipkart
Flipkart
Marketplaces
Myntra
Myntra
Marketplaces
Meesho
Meesho
Marketplaces
Ajio
Ajio
Marketplaces
Nykaa
Nykaa
Marketplaces
TataCliQ
TataCliQ
Marketplaces
JioMart
JioMart
Marketplaces
FirstCry
FirstCry
Marketplaces
Snapdeal
Snapdeal
Marketplaces
Noon
Noon
Marketplaces
eBay
eBay
Marketplaces
Etsy
Etsy
Marketplaces
Walmart
Walmart
Marketplaces
Shiprocket
Shiprocket
Logistics
Pickrr
Pickrr
Logistics
iThink Logistics
iThink Logistics
Logistics
Shyplite
Shyplite
Logistics
NimbusPost
NimbusPost
Logistics
ClickPost
ClickPost
Logistics
Easyship
Easyship
Logistics
ShipBob
ShipBob
Logistics
ShipStation
ShipStation
Logistics
AfterShip
AfterShip
Logistics
Bigship
Bigship
Logistics
Delhivery
Delhivery
Logistics
BlueDart
BlueDart
Logistics
Ecom Express
Ecom Express
Logistics
DTDC
DTDC
Logistics
XpressBees
XpressBees
Logistics
Shadowfax
Shadowfax
Logistics
Gati
Gati
Logistics
India Post
India Post
Logistics
Smartr
Smartr
Logistics
Trackon
Trackon
Logistics
Professional
Professional
Logistics
DHL
DHL
Logistics
FedEx
FedEx
Logistics
UPS
UPS
Logistics
Aramex
Aramex
Logistics
SF Express
SF Express
Logistics
J&T Express
J&T Express
Logistics
Ninja Van
Ninja Van
Logistics
LBC Express
LBC Express
Logistics
SMSA Express
SMSA Express
Logistics
Royal Mail
Royal Mail
Logistics
Unicommerce
Unicommerce
Operations
EasyEcom
EasyEcom
Operations
Vinculum
Vinculum
Operations
Browntape
Browntape
Operations
Eshopbox
Eshopbox
Operations
Ginesys
Ginesys
Operations
Increff
Increff
Operations
Logic ERP
Logic ERP
Operations
Anchanto
Anchanto
Operations
Shipway
Shipway
Operations
Locus
Locus
Operations
Shipsy
Shipsy
Operations
FarEye
FarEye
Operations
Hopstack
Hopstack
Operations
WareIQ
WareIQ
Operations
BigBasket WMS
BigBasket WMS
Operations
Holisol
Holisol
Operations
Razorpay
Razorpay
Payments
Cashfree
Cashfree
Payments
PayU
PayU
Payments
CCAvenue
CCAvenue
Payments
Paytm
Paytm
Payments
PhonePe
PhonePe
Payments
BharatPe
BharatPe
Payments
Stripe
Stripe
Payments
PayPal
PayPal
Payments
Adyen
Adyen
Payments
GoKwik
GoKwik
Checkout
Shopflo
Shopflo
Checkout
Razorpay Magic
Razorpay Magic
Checkout
Simpl
Simpl
Checkout
LazyPay
LazyPay
Checkout
Cashfree Checkout
Cashfree Checkout
Checkout
Snapmint
Snapmint
Checkout
Bolt
Bolt
Checkout
WhatsApp
WhatsApp
Messaging
Interakt
Interakt
Messaging
AiSensy
AiSensy
Messaging
Wati
Wati
Messaging
Gupshup
Gupshup
Messaging
WebEngage
WebEngage
Messaging
MSG91
MSG91
Messaging
DoubleTick
DoubleTick
Messaging
Verloop
Verloop
Messaging
Kaleyra
Kaleyra
Messaging
Twilio
Twilio
Messaging
TextLocal
TextLocal
Messaging
Karix
Karix
Messaging
Mailchimp
Mailchimp
Messaging
SendGrid
SendGrid
Messaging
Mailgun
Mailgun
Messaging
Amazon SES
Amazon SES
Messaging
Brevo
Brevo
Messaging
Gmail
Gmail
Messaging
Freshdesk
Freshdesk
Support
Zendesk
Zendesk
Support
Intercom
Intercom
Support
Gorgias
Gorgias
Support
Kapture
Kapture
Support
HappyFox
HappyFox
Support
LiveChat
LiveChat
Support
Tidio
Tidio
Support
Crisp
Crisp
Support
Help Scout
Help Scout
Support
HubSpot
HubSpot
Support
Salesforce
Salesforce
Support
Zoho CRM
Zoho CRM
Support
Freshworks
Freshworks
Support
LeadSquared
LeadSquared
Support
Pipedrive
Pipedrive
Support
ActiveCampaign
ActiveCampaign
Support
Klaviyo
Klaviyo
Growth
MoEngage
MoEngage
Growth
CleverTap
CleverTap
Growth
Iterable
Iterable
Growth
Customer.io
Customer.io
Growth
Omnisend
Omnisend
Growth
Google Analytics
Google Analytics
Growth
Mixpanel
Mixpanel
Growth
Amplitude
Amplitude
Growth
Segment
Segment
Growth
Hotjar
Hotjar
Growth
Looker Studio
Looker Studio
Growth
Tableau
Tableau
Growth
Metabase
Metabase
Growth
Judge.me
Judge.me
Growth
Loox
Loox
Growth
Yotpo
Yotpo
Growth
Stamped
Stamped
Growth
Trustpilot
Trustpilot
Growth
Smile.io
Smile.io
Growth
Return Prime
Return Prime
Backoffice
Loop Returns
Loop Returns
Backoffice
ReturnGo
ReturnGo
Backoffice
PostShip
PostShip
Backoffice
Tally
Tally
Backoffice
Zoho Books
Zoho Books
Backoffice
QuickBooks
QuickBooks
Backoffice
Xero
Xero
Backoffice
Vyapar
Vyapar
Backoffice
Khatabook
Khatabook
Backoffice
SAP
SAP
Backoffice
NetSuite
NetSuite
Backoffice
MS Dynamics
MS Dynamics
Backoffice
Odoo
Odoo
Backoffice
Google Sheets
Google Sheets
Developer
Google Drive
Google Drive
Developer
Microsoft Excel
Microsoft Excel
Developer
Microsoft Teams
Microsoft Teams
Developer
OneDrive
OneDrive
Developer
Notion
Notion
Developer
Airtable
Airtable
Developer
Slack
Slack
Developer
Dropbox
Dropbox
Developer
REST API
Developer
Webhooks
Developer
GraphQL
Developer
Zapier
Zapier
Developer
Make
Make
Developer
n8n
n8n
Developer
Postman
Postman
Developer
Postgres
Postgres
Developer
MySQL
MySQL
Developer
MongoDB
MongoDB
Developer
Anthropic
Anthropic
Developer
OpenAI
OpenAI
Developer
Gemini
Gemini
Developer
BYOM
Developer
Don't see your tool? Tell us. Most connectors ship in a week.
Scroll for more · OAuth where possible · webhooks-first
The platform

Built for ops that cannot fail.

Eight foundations underneath every agent . model routing, tool registry, A2A messaging, audit log, credit ledger. So you can trust agents with money-touching workflows.

Claude, Gemini, GPT . all included.

Routed automatically per task. Haiku-class for classification, Sonnet/GPT-4-class for reasoning. No API keys, no juggling. Bring your own keys later if you want . fully optional.

Tool registry

One place for every connector.

Each integration exposes structured tools agents can call: read order, send WhatsApp, schedule pickup. Permissions and usage tracked per agent.

A2A messaging

Agents talk to agents . durably.

Built on an event bus, not naive function calls. Handoffs survive restarts, retry on failure, and respect rate limits.

Templates

Working agents in 60 seconds.

Install NDR Recovery, Returns Approval, COD Verification, Refund Reconciliation . pre-configured for Indian D2C. Customise after.

Observability

Every action. Every reasoning step.

Full audit log per agent . what it saw, what it decided, what it did. Filter by order, customer, tool, or model. Replay any run.

Human in the loop

Pauses where it matters.

Agents stop and ask before refunds above ₹X, COD blocks, or address changes without confirmation. Configurable per agent, per action.

Credit ledger

Billing you can actually audit.

Every LLM call, message, and tool invocation written to a ledger with model, tokens, and cost. The single source of truth for your invoice.

Mumbai-hosted. Hinglish-aware. India-first.

Data residency in AWS Mumbai. Tuned for Hindi, Hinglish and 12 regional scripts. UPI + COD-native. SOC 2 in progress.

What it's worth

Move three sliders.
See your impact.

Conservative numbers based on early-access brands. Real impact varies by category, AOV, and how aggressive you are with COD verification.
Monthly orders10,000
Current RTO + NDR rate22%
Average order value₹1,500
Ops team size4 people
Estimated impact, monthly
Revenue recovered
1,386,000
Annual
16,632,000
Hrs saved
320h
Tasks done
18,000
~42% NDR / RTO recovered · ~80h saved per ops head / month
Pricing

Predictable platform fee.
Credits only when work runs.

Subscription unlocks the platform. Credits cover AI inference, WhatsApp messages, and outbound API calls. No per-seat tax.
Starter
For brands testing automation
₹1,999/ month
2 agents·50K credits / month

All the basics to put your first agents to work.

  • Up to 2 active agents
  • All integrations
  • Pre-built agent templates
  • Bundled Claude, Gemini, GPT
  • Human-in-the-loop guardrails
  • Email support
Most popular
Growth
Most teams pick this
₹4,999/ month
Unlimited agents·200K credits / month

Unlimited agents, A2A handoffs, full audit log.

  • Unlimited active agents
  • All integrations
  • Access to internal smart tools
  • Agent-to-agent handoffs
  • Knowledge base (files, APIs, DBs)
  • Full reasoning audit log
  • Human-in-the-loop guardrails
  • Priority WhatsApp + email
Scale
For high-volume brands
₹14,999/ month
Unlimited agents·750K credits / month

Bigger credit pool, BYO model keys, premium support.

  • Everything in Growth
  • Bring your own model keys (Anthropic, OpenAI, Google)
  • Volume-priced credit top-ups
  • 99.9% uptime target
  • Dedicated WhatsApp / Slack channel
  • Quarterly business reviews
Enterprise
For 10K+ orders/day
Custom
Unlimited agents·Custom credit pack

SLA, dedicated success, API access, security reviews.

  • Everything in Scale
  • API access for custom workflows
  • Dedicated success manager
  • SOC 2 / data residency options
  • Custom agent buildouts
  • Security review + DPA
Credits cover
AI inference only. Every LLM call is metered, priced by model tier (Haiku, Sonnet, GPT-4o, Gemini, etc).
Top up anytime
Roll over month to month. Buy extra credit packs as you scale. Auto-recharge with hard caps.
Auditable
Every credit is logged with agent, model, tokens, and operation. Same ledger we bill from.
Early access · India D2C

Stop coordinating.
Start shipping.

We'll wire up starter agent, and show you exactly what your ops team would offload tomorrow.

No commitment · founder-led session · live agent walkthrough

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